UMG's Bravado Names Mat Vlasic CEO
March 3, 2016 at 4:09 PM (PT)
UNIVERSAL MUSIC GROUP (UMG) global merchandising division BRAVADO has named MAT VLASIC CEO, effective immediately. He succeeds TOM BENNETT, who exits to launch a new venture of his own. BENNETT will continue to consult to UMG.
Previously, VLASIC oversaw SONY MUSIC’s Merchandising Division and signed merchandising agreements with artists including A$AP ROCKY, BOB DYLAN, IGGY POP & THE STOOGES, JOHNNY CASH, LAMB OF GOD and THE STROKES, among many others.
"TOM has done an outstanding job building BRAVADO into the most successful merchandising company in the industry.," UMG EVP/CFO BOYD MUIR said. "On behalf of everyone here, I thank him for all of his many contributions and we look forward to working with him in his new endeavor. I’m thrilled that we have identified a uniquely qualified successor in MAT VLASIC who brings to BRAVADO a passion for working with artists and helping them realize their vision for extending their brands through a variety of fan-driven products.”
“I depart today proud of all that we accomplished at BRAVADO, thankful to our incredible team and everyone at UMG, wistful to depart after so many years here, and of course beyond excited to launch this new business," BENNETT said. "I have decided it is the perfect time to get back to my entrepreneurial roots and work on projects where I can be fully immersed in both the creative and commercial aspect of the business and be able to work in a much more hands on way with a great group of artists. I’m pleased that I’ll also continue working with the team at BRAVADO in a consultant position so we can be sure to take care of the many great artists we work for.”
“Building on BRAVADO’s great legacy, we will distinguish ourselves with our artist-first mentality, top notch products and by being at the forefront of technology and innovation,” VLASIC said. “I look forward to bringing an integrated approach to working with BRAVADO’s incredible artist roster, one that’s not just about transactions, but that focuses on an artist’s long term goals, and how to best connect them with their fans 365 days a year through products and experiences. I’m thankful to TOM, BOYD, MICHELE ANTHONY and the entire UMG management team for this incredible opportunity.”