Nielsen: Jazz Fans Digitally Savvy, Drawn To High-End Brands
March 11, 2016 at 11:50 AM (PT)
NIELSEN ENTERTAINMENT just released its latest survey, "Brands That Engage With Jazz Fans Won't Be Left Singing The Blues," a comprehensive study of jazz fans and their music consumption that can be accessed here.
The survey points to the rise of artists like KAMASI WASHINGTON and the continuing popularity of PRESERVATION HALL JAZZ BAND, who performed with TROMBONE SHORTY at this year's GRAMMY AWARDS.
Some key highlights include:
• 27% of jazz albums sold were digital and 46% were physical.
• Young jazz listeners are more apt to discover music and music events through online channels like venue and event websites and make music purchases on a smartphone or a tablet.
• Female jazz fans are the most likely to prefer specialty cosmetics brands, offering strong partnership opportunities across fragrance, lipstick, nail polish and eye makeup products.
• Jazz fans rank foreign car manufacturers highly and are more likely than others to shop for foreign-made cars.
• Alcoholic beverages were also a favorite, with above-average usage across all types of liquor, craft and imported beer.