SummitMedia/Birmingham Flips Soft AC WEZZ To Hot AC WPYA, Shifting Two Other Formats
March 14, 2016 at 3:21 PM (PT)
SUMMITMEDIA has just played Musical Formats with three of its BIRMINGHAM stations. It started with Soft AC WEZZ (EASY 97.3), which flips to Hot AC WPYA (97.3 PLAY). The format will launch with 10,000 songs in a row, laying the likes of ADELE, MAROON 5, KATY PERRY, TAYLOR SWIFT, THE WEEKEND, MEGHAN TRAINOR, JUSTIN BIEBER, ELLIE GOULDING, COLDPLAY, JUSTIN TIMBERLAKE and many others
“We have talked with hundreds of listeners who enjoy contemporary music but want less talk and commercials,” SUMMITMEDIA SVP BILL TANNER said.
“We’re excited to add this new Hot AC format to our SUMMITMEDIA stations,” SUMMITMEDIA/BIRMINGHAM Pres./Market Manager JOHN WALKER said. “We now will offer our clients a full range of formats across all age groups.”
But that's not all: The old Soft AC "EASY" format segues to WENN translator W271BN. The Gospel format on WAGG-A (that used to also be on WENN's translator, is now rebroadcast on the 100.1 translator W261BX. The changes all took place at 3p this afternoon.