This Week's Merge: Dismissing A Decade Of Twitter Means You're Missing The Big Picture
March 16, 2016 at 3:57 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "TWITTER turns 10 on MARCH 21st, 2016!
"Since then, TWITTER has offered brands the opportunity to serve fans, build real communities through exchange, disseminate information faster to a wider base, and be discovered by a new audience every day.
"There are so many more moments that have played out on TWITTER – too many to list. The point is -- we miss out on a huge part of today’s culture when we dismiss this platform.
"Perhaps BIZ STONE, one of TWITTER’s founders, puts it best, '[TWITTER] is such a simple tool, yet people have done so many amazing things with it.'"
MERGE is designed and written to help assist the radio and record industry in the social and digital space.