Univision's Uforia App Adds Features
March 16, 2016 at 3:58 AM (PT)
UNIVISION's UFORIA music app has added new features, including over 25 stations curated by mood specifically, the company says, for Hispanics, plus an alarm clock, sleep timer, push notifications, and car mode.
“We launched new features on our UFORIA app tailor-made to our audience’s passion for music and highly-digital lifestyles. In fact, Hispanics use smartphones at a higher rate than the general public, and 54% are listening to music via these devices versus 38% of the general population,” said UNIVISION DIGITAL EVP/GM MARK LOPEZ.
“Hispanics are avid music consumers and the general market is looking to learn and enjoy more of Latin music every day. We’ve garnered more than 14.5 million audio streaming sessions per month, which is why we continue to build on our listeners’ love of UFORIA with a high-quality experience unique to them, as well as provide them the opportunity to listen to all the music they want from their favorite artists, whether in English or Spanish,” added Music Division Pres. PEPO FERRADAS.