Horizon Media Launches Audio Creative Agency Wordsworth & Booth
March 23, 2016 at 4:09 AM (PT)
Ad agency HORIZON MEDIA is launching an audio division called WORDSWORTH & BOOTH to create and produce radio ads, reports AD AGE. Former CBS ALTITUDE GROUP VP/Branded Content Solutions TONY MENNUTO will serve as President of the venture, which will serve clients like BURGER KING and will consult for iHEARTMEDIA.
"Audio creative often takes a back seat, but radio is the number-one reach medium," said HORIZON CEO BILL KOENIGSBERG. "So as television's audience declines, radio becomes even more important to fill in that missing reach. Radio reaches 245 million consumers a month, and in order to effectively communicate with this massive audience, the talent, creative and content needs to be more impactful and more thoughtful. Radio provides a direct line to our emotions, moods and memories. I’m excited to provide audio creative and production capabilities for advertisers as new opportunities to capitalize on the power of audio continue to emerge."
"The audio space today is ripe for innovation and change," said MENNUTO. "For years, audio has been lacking much-needed creativity, and I have an incredibly exciting opportunity with WORDSWORTH & BOOTH to create work that moves beyond traditional audio content. I'm looking forward to inventing new and exciting audio opportunities for brands."