Sony's Artist Legacy Group Named Global Brand Representative For The Dean Martin Family Trust
March 24, 2016 at 12:07 PM (PT)
The DEAN MARTIN FAMILY TRUST has appointed the SONY MUSIC ENTERTAINMENT's ARTIST LEGACY GROUP to act as its global brand representative, it was announced by ALG CEO ASHLEY AUSTIN.
ALG will collaborate with the DEAN MARTIN FAMILY TRUST to create and maintain cohesive licensing and branding strategies, ensuring the integrity of DEAN MARTIN's singular persona as pop culture's ultimate "King of Cool."
On behalf of the TRUST, ALG will source licensing opportunities and strategic partnerships for the DEAN MARTIN brand across a variety of categories including -- but not limited to -- luxury apparel and accessories, food and beverage, fragrance and skin care, home décor and lifestyle goods.
Under the new arrangement, ALG will foster the growth of DEAN MARTIN's trademark and personality rights -- including his name, likeness and signature -- in branded merchandise, endorsements and advertising campaigns.
Commented AUSTIN: "ALG will work closely with the TRUST to pursue licensing and branding initiatives on behalf of DEAN MARTIN, complementing the projects that the TRUST is currently developing. Our mission is to fully serve DEAN's existing fan base while simultaneously introducing him to younger generations of fans who will undoubtedly respond to his timeless class and style."
Added FAMILY TRUST Trustee LAURA LIZER: "The DEAN MARTIN FAMILY TRUST is very excited to be working with ALG to continue spreading the excitement and debonair lifestyle of one of the world's most versatile and beloved entertainers. His charisma and masculine style has bridged generations and continues to make him the definitive 'King of Cool.'"