NPR Names Thomas Hjelm Chief Digital Officer
March 28, 2016 at 11:38 AM (PT)
NEW YORK PUBLIC RADIO Chief Digital Officer THOMAS HJELM is joining NPR as Chief Digital Officer, reporting to Pres./CEO JARL MOHN and starting in APRIL. He fills the role held by VP of Digital Media and Digital Services ZACH BRAND, who will step down at the end of APRIL.
"TOM is joining an organization that continues to innovate across all that we do. He joins an excellent leadership team that has demonstrated a deep commitment to strengthening public service journalism and growing audiences," said MOHN. "To further these goals and to solidify our partnership with our Member stations, I wanted someone who had proven digital leadership and direct public radio station experience; TOM exemplifies both. He is ideally suited to help us pursue an integrated strategy that reaches and engages audiences in new ways across a fast-changing landscape of digital platforms."
"I am delighted and privileged to be joining NPR and its world-class digital team. We in public radio have tremendous assets–our content, brand and mission, and above all our unique compact with our audiences. Together with our partners across the system, NPR has an incredible opportunity to inform and inspire new listeners through the innovation of new digital products and platforms," said HJELM.