This Week's Merge: We Define Our Image Every Day By How We're Making People Feel
March 30, 2016 at 3:59 AM (PT)
"One reason is the growth. FACEBOOK alone has increased from 1 million social networkers in 2008 to 1.04 billion daily active users today.
"The other reason is content overload. Both FACEBOOK and SNAPCHAT report 8 billion average video views daily.
"INSTAGRAM sites 80 million+ photos uploaded every day. And about 500 million+ tweets are sent out on an average day through TWITTER.
"With billions of daily active users and pieces of content swimming in and out of these social apps – how does radio even differentiate itself from the pack?
"One word: Acknowledgment.
"Come at social from the audience point of view."
Read more about this in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.