WWWM (Star 105.5)/Toledo Rebrands As 'Channel 105.5'
April 5, 2016 at 5:36 AM (PT)
CUMULUS MEDIA Top 40 WWWM (STAR 105)/TOLEDO has rebranded to "CHANNEL 105.5."
RVP/Market Manager ANDY STUART said, "The STAR name never took hold in the market and did not convey all of the improvements we made to the station, especially the announcers and music selection. The brand name CHANNEL gives us a real opportunity to show that we are making TOLEDO radio great again."
PD TIM GRAVES added, “We are very excited to bring the new CHANNEL 105.5 to TOLEDO. The new identity and sound are the perfect compliments to market staples DENNY SCHAFFER and JOHNY D. The fun is only beginning!”