Primary Wave Partners With Steve Cropper For Music Publishing Catalog
April 4, 2016 at 12:36 PM (PT)
PRIMARY WAVE MUSIC PUBLISHING has partnered with legendary guitarist, songwriter, and producer STEVE CROPPER in the ownership of his music publishing catalog.
CROPPER is best known as the guitarist of the STAX RECORDS house band, BOOKER T. & THE M.G.'S, which backed artists such as OTIS REDDING, SAM & DAVE, CARLA THOMAS, RUFUS THOMAS and JOHNNIE TAYLOR. CROPPER also co-wrote such timeless classics as: "In the Midnight Hour" with WILSON PICKETT, "(Sittin' On) The Dock of the Bay" with OTIS REDDING, and "Knock on Wood" with EDDIE FLOYD.
PRIMARY WAVE will aggressively market CROPPER’s catalog of music and secure sync placements for film, TV and commercials while working to expand his brand alongside his longtime manager GEDDES BOOTWRIGHT. The STEVE CROPPER song catalog is the first acquisition in PRIMARY WAVE’s new music IP acquisition fund, which will announce its formation and substantial resources in the very near future.
Commented CROPPER on the signing: “I look forward to the next chapter in a long list of career challenges and successes. It's exciting to be partnered with a like-minded, forward thinking, and aggressive team in the PRIMARY WAVE family! GEDDES and I look forward to fresh opportunities ahead, especially in the NASHVILLE market. This partnership will provide the necessary tools to be creative, using all the resources PRIMARY WAVE provides for past/current legends, and future icons to come ... All in all, this will be a very productive ‘win-win’ all the way around.”
Added PRIMARY WAVE's LARRY MESTEL: “We are honored to partner with STEVE CROPPER. His legendary music has been part of the soundtrack of people’s lives for decades. We are looking forward to working with him and GEDDES to create new opportunities and innovative marketing ideas to share STEVE’s music with future generations of music fans.”