Jacobs Media Asks: Where's Radio?
April 5, 2016 at 5:04 AM (PT)
On the most recent post on its JACOBLOG, JACOBS MEDIA notes, "Last week, BUSINESS INSIDER launched a survey to help determine the technology consumers want in their cars. Suffice it to say, as someone more than a little interested in the 'connected car' space and a researcher, they had my attention."
JACOBS continues, "So as I worked my way through this brief survey, I discovered something very important was missing: RADIO. Now we know that radio is facing challenges in cars on both the sales and programming sides. But radio and cars, they’re like peanut butter and jelly. Or at least that an analogy we’ve become fond of saying. Based on this survey, however, broadcast radio’s top-of-mind awareness may be in some jeopardy. There was a question about the sources you use to learn about new cars. Notice what’s missing?"
Read the full post here.