This Week's Merge: Five Ways To Elude 'The Eye Roll Emoji' At Your Next Event
April 6, 2016 at 3:59 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "While winter is not letting go here in the MIDWEST, the weather will eventually warm up, and then all around the country will be sunshine filled with bored Millennials.
"All 80 million strong, scrolling their phones for constant experiences.
"They're even willing to pay for these experiences – but they must be moments that matter. Not just an event – but something to record.
"Remember, this is the largest generation using social that highly values documenting the immediacy of their lives.
"So in order to attract the millennial fan and ad-buyer, it's critical to always be crafting 'eye-roll emoji-proof' events.
"Summer is coming (eventually). Get your team together now to start hacking at ways to heighten your events with social. It's less about what you're posting and more about what they're posting. Monitor it.
"These are key ways to keep radio in the hands and the hearts of the fans; giving them experiences they crave."
Read more in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.