Jelli Rolls Out SpotPlan For Advertisers
April 7, 2016 at 5:39 AM (PT)
JELLI has released SpotPlan for Advertisers, described as, "the first demand-side platform for broadcast radio advertising."
Initial customers of SpotPlan for Advertisers include the largest ad agencies in the UNITED STATES, which will now have access to programmatic ad buying platforms including iHEARTMEDIA’s Private Network and Expressway from KATZ, the first industry-wide programmatic buying ad exchange at scale for the radio industry’s most important players.
JELLI created the new cloud-based technology platform in response to advertiser demand, opening up the ability for both advertisers and agencies to buy premium radio advertising in real-time on a self-service, automated basis.
With SpotPlan for Advertisers, customers will increase efficiency by eliminating the manual steps and delays of the traditional RFP model and utilizing advanced audience targeting and real-time reporting, which enable increased ROI from radio advertising. Customers involved in the launch include STARCOM, MEDIAVEST | SPARK, DENTSU AEGIS NETWORK, HORIZON MEDIA, HAVAS MEDIA, IPG MEDIABRANDS and VARICK MEDIA MANAGEMENT, collectively representing approximately $1 billion of radio ad spend in the UNITED STATES every year.