iHeartRadio Music Awards Storm Social Media
April 7, 2016 at 11:02 AM (PT)
The iHEARTRADIO MUSIC AWARDS, held in LOS ANGELES on APRIL 3rd, generated 115 billion social media impressions throughout the promotional period of the show, far surpassing the social engagement for both THE GRAMMYS and the MTV VIDEO MUSIC AWARDS.
"For the third straight year, the iHEARTRADIO MUSIC AWARDS celebrated the love our listeners have for the music that is heard on air and on iHEARTRADIO," iHEARTRADIO Chief Product Officer CHRIS WILLIAMS said. "The social success of the AWARDS could not have happened without the conversations our radio personalities and local stations have with our fans every day."
Additional noteworthy social statistics around the 2016 iHEARTRADIO MUSIC AWARDS include:
* A worldwide total of nearly a quarter trillion social impressions, with 75% of social media users being female and 68% representing millennials
* According to NIELSEN TWITTER TV Ratings, the iHEARTRADIO MUSIC AWARDS held strong as the #1 trending show of the week surpassing the ACADEMY OF COUNTRY MUSIC AWARDS, AMERICAN IDOL, EMPIRE, THE WALKING DEAD finale and others.