KLIV/San Jose To Flip From News To Country
April 12, 2016 at 3:59 AM (PT)
EMPIRE BROADCASTING News KLIV-A/SAN JOSE is flipping to Country "within a few weeks," station President ROBERT S. KIEVE told listeners in a post at the station's website MONDAY (4/11).
"Within a few weeks, KLIV will be changing its format," KIEVE wrote. "The high expenses of running a news station and declining ad revenues have become too great. Indeed, in the 30 years that KLIV has been a local news station, it has never made a profit; it has lost money every year. 2015 was the worst year in our history."
After reassuring listeners that the station will retain CARL GUARDINO's weekly shows, PHIL COSENTINO's Produce Reports, JOHN MCLEOD's voice, traffic, commentaries, and the “Secret Sound,” KIEVE said that the station will air "the best Country music of the '80s and '90s." But he noted that GEORGE SAMPSON and the station's "small news staff" would be leaving, adding, "We hope that you can view this change with sympathy – and that you give our new format a fair listen. Although the changes are still weeks away, we wanted you to know about our plans."