Gen Media Partners Hires Jim Brandt To Lead Digital Revenue Growth For Its Radio And Other Media Partners
April 12, 2016 at 8:54 AM (PT)
GEN MEDIA PARTNERS has hired JIM BRANDT as SVP/Digital to maximize revenue opportunities across digital platforms from radio, TV, malls, mobile, and streaming, as well as the company’s HRN Network and retargetingplus.com website.
“We are tapping into digital advertising budgets, which are growing at a tremendous pace,” stated CEO KEVIN GARRITY. “JIM is a performance-driven sales executive who has the connections at FORTUNE 500 brands and at digital agencies and departments to grab more share of ad dollars for our media partners. His ability to design multi-platform advertising solutions will be an asset to brand marketers, agencies, and our media clients, and his knowledge of advanced digital advertising technology will be valuable as agencies move more into programmatic buying.”
“Advertisers are looking for strong consumer connections and efficient buying tools,” BRANDT commented. “By combining the influential-marketing attributes of radio with the appeal of digital, mobile, and social media, we can get digital advertisers excited about using radio. Programmatic buying has proliferated from the digital platform to other media, and the agencies and advertisers want -- and need -- a single-source solution for multi-media campaigns that follow their target consumer.”