Chad Fitzimmons Elevated To VP/Music Initiatives At CBS Radio
April 14, 2016 at 9:12 AM (PT)
CHAD FITZSIMMONS has been named VP/Music Initiatives at CBS RADIO, it was announced today by EVP/Programming CHRIS OLIVIERO. Based in LOS ANGELES, FITZSIMMONS will be responsible for the creation and execution of the division’s marquee concert series, including annual flagship properties such as "We Can Survive" and "The Night Before." He has served as Dir./Music Initiatives for the division since 2013.
“The exponential growth and critical acclaim that our national events have experienced over the last few years is a direct result of CHAD’s vision and passion for the unique and powerful marriage of radio and the music industry,” said OLIVIERO. “Today’s announcement recognizes the significant leadership role he plays and will continue to play as we strengthen the bond between our stations, listeners, clients and of course, artists.”
In this role, working with SVP/Programming and Music Initiatives MICHAEL MARTIN, FITZSIMMONS will continue to develop and launch a variety of unique partnership opportunities for record labels to promote today’s most popular artists, as well as up-and-coming musicians, to millions of music fans across the country -- both through the CBS RADIO’s stations and suite of digital assets, including RADIO.COM. In addition, he will work closely with the division’s integrated sponsorship team to develop exclusive one-of-a-kind experiences that allow listeners and brands to engage directly with their favorite artists.