WWRS: Panasonic OneConnect, Triton Digital Join For Enhanced Driver Messaging
April 14, 2016 at 10:41 AM (PT)
PANASONIC subsidiary AUPEO announced a collaboration with TRITON DIGITAL at the WWRS in HOLLYWOOD this morning.
PANASONIC ONECONNECT will leverage TRITON DIGITAL's advertising platform, TAP ONDEMAND, to insert targeted ads into the personalized audio messages delivered within the personal radio by AUPEO content delivery service. This integration enables car manufacturers and brand partners to provide drivers with personalized audio messages in and out of the vehicle to support an array of driving and mobility use cases, and will be demonstrated on-site at the WWRS TODAY and TOMORROW at the HOLLYWOOD ROOSEVELT, were the annual gathering of radio executives is taking place.
PANASONIC Dir./Connected Services and AUPEO CEO DAVID TAYLOR commented: “PANASONIC turned to TRITON’s TAP ONDEMAND advertising platform because of its flexible and robust targeting capabilities. We share a common vision and see the automobile as the next major device in the ‘Internet Of Things.' Together, we want to uniquely position car manufacturers and their brand partners as we transition to a new era of mobility-based transportation.”
Added TRITON DIGITAL CEO NEAL SCHORE: “We are thrilled to collaborate with PANASONIC ONECONNECT to provide an engaging and relevant in-car listening experience. The opportunity to inform, engage, and entertain through the dashboard is growing, and we are proud to support PANASONIC and AUPEO in leading that charge.”