Triton Digital February Webcast Metrics For Digital Audio Find Pandora, Spotify, iHeartRadio Tops In U.S.
April 18, 2016 at 12:59 PM (PT)
TRITON DIGITAL's WEBCAST METRICS has released its monthly digital audio Top 20 RANKER for FEBRUARY 2016 of the top-performing digital audio stations and networks, both in the U.S. (Domestic) and worldwide (All Streams). The complete list can be found here.
On the Domestic side, for the MONDAY-FRIDAY 6a-8p daypart, PANDORA led all stations with 2,574,618 average active sessions, 1.2 billion session starts, and average listening time of .61 hours (36 minutes). SPOTIFY was next with 1,232,119 average active sessions, 916 million session starts, and average listening time of .39 hours (24 minutes). iHEARTRADIO was next with 435,000 average active sessions, 187 million session starts, and an average listening time of .67 hours (42 minutes). The Top 5 also included CUMULUS STREAMING NETWORKS and CBS RADIO.
For MONDAY-FRIDAY, 6a-8p daypart, iHEARTRADIO topped the FEBRUARY ranking of global "All Streams," followed by PRISA RADIO, CUMULUS STREAMING NETWORKS, NPR MEMBER STATIONS and CBS RADIO.
Other key findings include:
--All measured clients within the Domestic U.S. reported a total of 4,753,593 Average Active Sessions (AAS) during the MONDAY-FRIDAY 6a-8p daypart, and 3,985,680 AAS during the MONDAY-SUNDAY 6a-MIDNIGHT daypart.
--38% of listening took place on an iOS device, followed by ANDROID at 31%, GOOGLE CHROME at 9% and FLASH at 9%. (M-F 6a-8p)
--Overall streaming has seen steady growth when compared to FEBRUARY 2015. FEBRUARY 2016 Average Active Sessions (AAS) increased by 15.2% in the Domestic M-F 6a-8p daypart and by 14.5% in the Domestic M-SUNDAY 6a-MIDNIGHT daypart.
--When compared to JANUARY 2016, the Modern Adult Contemporary format showed the largest listening gain with a 9.8% increase in AAS, followed by Urban Contemporary (5.4%), Alt/Modern Rock (4.1%), News/Talk (3.1%) and Top 40 (2.1%).
--In the top 20 markets, MIAMI showed the largest listening gain from January 2016 with an 8.8% increase in AAS, followed by HOUSTON (8.7%), BALTIMORE (7.1%), DALLAS FORTH WORTH (4.5%) and WASHINGTON (4.2%).
For the full report, go here.