Rockford, IL, Honors Hometown Heroes Cheap Trick's Induction Into RRHOF
April 20, 2016 at 12:10 PM (PT)
ROCKFORD, IL, the home of ROCK AND ROLL HALL OF FAME inductees CHEAP TRICK, has "unofficially/officially" renamed itself TRICKFORD this month to honor its local heroes.
“We’re a community that has always made things,” said ROCKFORD Mayor LAWRENCE J. MORRISSEY. “From furniture to fasteners to aerospace engineering and high-tech manufacturing and, of course, CHEAP TRICK has been making music at a world-class level for over 40 years. We are honored to count these four men as top among our favorite sons and are excited to honor them."
Added ROCKFORD AREA CONVENTION & VISITORS BUREAU Pres./CEO JOHN GROH: “CHEAP TRICK is one of our greatest exports and a major point of pride for our community. Everywhere they go, CHEAP TRICK draws positive attention to ROCKFORD. We should be proud of them and we should honor them.”
To celebrate the band’s accomplishments, RACVB will implement a comprehensive celebratory campaign, featuring a takeover of outdoor billboards, streetlight pole banners, a new website and full page newspaper ads.
Said GROH: “We didn’t want to let the opportunity pass by to help the community recognize and express our love for CHEAP TRICK, but also to share the band’s fame and tie it to our community so that residents and visitors know this is where RICK, TOM, ROBIN and BEN E. all polished their skills.”
Mayor MORRISSEY has ceremonially renamed the city TRICKFORD and signed a proclamation to that effect. New “Welcome to TRICKFORD” signs will be installed at the city’s gateway entrances and the boyhood streets of the four band members will be renamed in celebratory fashion:
SPRING CREEK ROAD will now be known as RICK NIELSEN PARKWAY; BUCKINGHAM DRIVE will be renamed TOM PETERSSON TERRACE; WATERVIEW ROAD is now ROBIN ZANDER PLACE, and PARKVIEW AVENUE will be called BUN E. CARLOS AVENUE.