Canadian Broadcaster Patrick Cardinal Passes
April 20, 2016 at 12:18 PM (PT)
Longtime radio announcer, programmer and executive PATRICK CARDINAL died TUESDAY night, two years after being diagnosed with pancreatic cancer. He was 54.
Born in WINNIPEG, PATRICK CARDINAL began his radio career in 1979 at CJRL/KENORA, ONT and held numerous positions first on-air, then in programming and management, in many Canadian markets. He brought the HOWARD STERN Show to Q107/TORONTO and helped launch the JACK FM format first in VANCOUVER, then TORONTO. Most recently, CARDINAL was GM for BELL MEDIA/EDMONTON stations.
“PAT made great radio, he caused waves and was someone I preferred to work with rather than compete against,” JIM PATTISON BROADCAST GROUP Dir./Programming ROSS WINTERS said. “When I visited PAT a few times in the past week he wanted to talk about radio and the stations that I work with. At one point PAT said, ‘I am lying here and I know more about everyone's radio stations and radio companies then anybody else because everyone comes in here and tells me stuff, that's gotta be worth something,’ which he said with a smile.”
Longtime Canadian radio executive JIM “JJ” JOHNSTON noted: “He was a giant through all of this and an inspiration to all in his battle, and well before that. He was fun, funny, smart, passionate, mischievous, talented, fearless, and kept his sense of humor right to the end.”
SONY MUSIC ENTERTAINMENT (CANADA) Dir./A&R/National Promotion WARREN COPNICK said, “Today we lost a man who fought a most courageous battle with terrible disease but in the process re affirmed the strength, life and passion he had shown so many over the years in his incredible professional accomplishments to his warmth and kind hearted friendships. He will be missed by the countless number of people whose lives in the music industry he touched as a teacher, mentor and inspiration. Radio upstairs is much better this am. It’s not goodbye ... its later, PAT!”
Last MONDAY, the final full day of his life, CARDINAL learned that he would be inducted into the CANADIAN BROADCAST HALL OF FAME at CANADA MUSIC WEEK on MAY 5th. He passed TUESDAY night in Vancouver; he was with his son KAEL CARDINAL and surrounded by friends.
Details for a celebration of life in TORONTO will soon be announced.