DropTrack Offers Chance For Demos To Be Heard By Pros
April 20, 2016 at 1:16 PM (PT)
DROPTRACK unveiled its new “Get Paid to Listen” feature designed for A&R reps, DJs and bloggers who can now be compensated when they listen to songs through the app. They can even set their own prices. There’s an upside for musicians, too: a money-back guarantee that their demos will be heard.
DROPTRACK Founder/CEO PAUL LOEB believes industry professionals should be rewarded for responsiveness. Not only does it make sure recipients’ time is valued, it also means higher-quality submissions from music performers, writers, and producers who believe in their songs enough to put their money where their music is.
“As an A&R person who listens to a lot of demos, I know time is valuable,” commented LOEB, who is also founder and CEO of NO EGO RECORDS. “Being able to filter through all those demo submissions and listening only to the cream of the crop cuts down on that time.”
DROPTRACK streamlines industry pros’ tasks by enabling them to take demo submissions on their own websites or FACEBOOK fan pages, with simple installation of its embeddable HTML widget.
Submitters can choose to click on “guaranteed listen” and decide how much they are willing to pay. If their tracks aren’t heard and no feedback comes within seven days, they get that payment back.
Explained LOEB: “Artists can pay for exposure on other platforms and never know if anyone’s listening or if they’re throwing money down a black hole. They don’t know if they’re being stolen from. We’ve built accountability into the process.”
Feedback consists of a) knowing whether a recipient played or downloaded the track, b) getting a one-to-five-star rating, and/or c) getting the reviewer’s remarks.
DROPTRACK’s variable pricing determined by users sets it apart from other platforms. Recipients set the value of their time — from one dollar to hundreds. Submitters can select their price range too, determining which recipients they can afford.
DROPTRACKS' current listener roster includes indie labels DIGITAL EMPIRE RECORDS, ADRENALIN ROOM and SUMA RECORDS. DJ participants include TIESTO, DASH BERLIN and GEORGE ACOSTA.
“One of my goals with the ‘Get Paid to Listen’ strategy is to democratize the submission process,” explained LOEB, “to make this fair to music providers and industry experts who critically consider their work.”