KIFM/San Diego Drops 'Easy 98.1' For A 'Sunny' Disposition
April 22, 2016 at 3:38 AM (PT)
ENTERCOM AC KIFM (EASY 98.1)/SAN DIEGO is relaxing a bit less, as the station morphs to "SUNNY 98.1!"
“A lot has changed in the past three years and we felt that there was something missing in the current media landscape in SAN DIEGO,” said ENTERCOM Pres./Programming PAT PAXTON. “We brought the best and brightest in to do research. The research unequivocally showed that young 30-40 year olds and our die-hard 40+ fans want a more current and contemporary music mix.”
The new station has been three years in the making. In 2013, EASY 98.1 launched in SAN DIEGO and it soon became a market leader, hitting the #1 spot in total audience shortly after the launch, seeing continued success over the past three years among all audience groups.
“SUNNY 98.1! is the right station for SAN DIEGO... It is fun, upbeat and will feature music that engages listeners by evoking memories and connecting with fans,” said VP/Market Manager BOB BOLINGER. “SUNNY 98.1! will offer listeners and advertisers tremendous ways to connect with audiences on air, online and at events throughout SAN DIEGO.”
The mix is more Hot AC now, with titles such as DAVID BOWIE’s “Let’s Dance,” MADONNA's "Lucky Star, DONNA SUMMER's "Last Dance" and QUEEN’s “Another One Bites the Dust” on the air. The station announced the change of its FACEBOOK page, writing, "Why not join us over here! Better Music for a Better Workday!"
ENTERCOM acquired KIFM last year from LINCOLN FINANCIAL GROUP.