7digital Appoints Edward Kershaw As Chief Commercial Officer
April 25, 2016 at 6:21 AM (PT)
7DIGITAL adds EDWARD KERSHAW as Chief Commercial Officer. Based in 7DIGITAL’s LONDON HQ, KERSHAW will assume responsibility for the company’s commercial, marketing, licensing, and legal operations globally.
KERSHAW has significant experience in the key sectors in which 7DIGITAL operates. He began his career in the record industry, with label management and international marketing roles at VIRGIN and DECCA, consultancy assignments for EMI and SONY, and production of numerous studio recordings. In 2000, he was appointed CEO of FLOOT.COM, a music download store, before becoming Group Head of Music at VODAFONE and leading the launch of the first multi-market mobile music download store.
PETE DOWNTON, previously Chief Commercial Officer at 7digital, has been promoted to a newly-created Deputy CEO role while SIMON COLE remains at the helm of the company.
KERSHAW commented, “It’s a pleasure to be joining 7DIGITAL at such an exciting time in the company’s development. With an impressive roster of existing clients and a pipeline full of prospects who are looking to build innovative and scalable digital music platforms, there is significant opportunity for growth.”
CEO SIMON COLE added, “At 7DIGITAL, we have recently reorganized our team to ensure the interests of our clients and music industry stakeholders continue to take priority. EDWARD’s wealth of experience across the music and technology industries makes him uniquely positioned to lead the commercial side of our business through its next phase of expansion."