Entertainment One, Secret Location Create New Music Platform, 'Floodlight' With Pop Evil 3D Virtual Reality Video
April 25, 2016 at 12:18 PM (PT)
ENTERTAINMENT ONE has partnered with SECRET LOCATION to create FLOODLIGHT, a platform designed to enhance and extend the music fan experience across multiple platforms.
FLOODLIGHT will bring audiences closer to their favorite eONE music artists with exclusive content and unique one-time experiences, delivered directly by the artists.
The first offering on the FLOODLIGHT platform will be an exclusive 3D virtual reality video for the song “Take it All” by label rockers POP EVIL. The band has sold 1.3 million singles to date, and its current album “Up” has debuted at #1 on the BILLBOARD Independent Chart, with 14 million streams to date.
eONE MUSIC GLOBAL Pres. CHRIS TAYLOR commented: “We’re thrilled to partner with SECRET LOCATION to make the music fan experience more immersive. It’s exciting to kick FLOODLIGHT off with POP EVIL and we are looking forward to working with our talented artists to deliver the music experience to fans in new and innovative ways.”
SECRET LOCATION Founder/Exec. Producer JAMES MILWARD added: “More and more the institutional walls are breaking down, creating a direct connection between artist and fan, whether it’s through social media, live shows, product collaborations or content. FLOODLIGHT provides a simple and scalable way to connect these communities, enabling extraordinary value for fans, and monetizing that connection for artists.”
FLOODLIGHT will be available publicly here.
The video for “Take It All” was shot at the 2015 AFTERSHOCK FESTIVAL, using two 360/3D camera rigs that captured every angle of the event. The footage was edited and stitched together to create an immersive virtual reality music video. When fans put on a headset they find themselves on the stage, above the crowd and inside the music.
POP EVIL vocalist LEIGH KAKATY said: “There's nothing more exciting than being able to bring VIRTUAL REALITY to our fans. It was an honor to team up with SECRET LOCATION to film our set. To be one of the first to make an actual live performance VIRTUAL REALITY MUSIC VIDEO is an incredible thing to be a part of. I can’t wait for our fans to experience this, and we hope to make new fans with this new technology.”