Buckley Radio Signs For Arbitron PPM
October 5, 2006 at 1:50 PM (PT)
ARBITRON announced BUCKLEY RADIO, a top 50 radio broadcasting company that owns 20 stations and the WOR RADIO NETWORK, has entered into a multi-year agreement for its PORTABLE PEOPLE METER (PPM) when deployed in NEW YORK.
BUCKLEY BROADCAST GROUP Chairman/CEO RICHARD BUCKLEY commented, "WOR RADIO 710 is a leading Talk radio station in the country, and we have always been on the cutting edge of broadcasting technology. We were the first AM station in NEW YORK to go HD. In signing for the ARBITRON PORTABLE PEOPLE METER service in NEW YORK, we are taking advantage of the most advanced audience ratings technology to better serve our advertisers and our listeners."
"The PORTABLE PEOPLE METER will provide additional integrity to the ratings results that we believe will be embraced by the advertisers on BUCKLEY RADIO," said ARBITRON SVP/Sales CAROL HANLEY. "With widespread industry use, the PORTABLE PEOPLE METER will help radio enhance its credibility among advertisers and help improve the programming it offers to listeners."