Amplifi Media's Steve Goldstein Writes About Smartphone Audio Listening Data
April 26, 2016 at 4:34 AM (PT)
AMPLIFI MEDIA founder STEVEN GOLDSTEIN's latest blog post looks at the data on radio and digital audio consumption offered by EDISON RESEARCH's LARRY ROSIN at the RAIN SUMMIT last week in LAS VEGAS and focuses on the move towards smartphones.
Noting that "the 13-34 age demographic has shifted fastest with 35% of audio listening coming from smartphones. That's a big and significant finding," GOLDSTEIN points towards other numbers "which should be of concern to anyone in the radio business," namely that 34% of smartphone users listen to audio on their phones everyday, with the 13-34 demographic at 68% and 25-54s at 38%.
GOLDSTEIN suggests that "If you aren't where the listeners are going ... well ... you pretty much know how that is going to turn out." and adds, "The smartphone is rapidly becoming the personal entertainment hub. That's good for podcasting and streaming. Not so good for linear radio. So, ask yourself why AM/FM radio hasn't done a better job building its audio future beyond towers. Less than 10% of streamed audio comes from commercial radio and a pitiful 1% of podcast listening comes from commercial radio content ... One in every five minutes of total audio time is from a smartphone. Today."
Read the whole post here.