Radio Disney Music Awards, IM360 Goes Virtual Reality
April 28, 2016 at 12:32 PM (PT)
RADIO DISNEY is teaming with Digital Domain firm IM360 to bring virtual reality to the 2016 RADIO DISNEY MUSIC AWARDS. The red carpet experience can be viewed in 360-degrees and virtual reality on a variety of digital platforms, such as the RADIO DISNEY YOUTUBE channel and website, on SATURDAY, APRIL 30th from 1-3p PT.
“Teaming up with RADIO DISNEY provides IM360 with a powerful platform to explore creative new avenues in virtual reality, as we begin to see 360-degree experiences given top priority” IM360 spokesperson RICH FLIER said. “It’s exciting to be a part of RADIO DISNEY’s commitment to embracing technology and pushing the boundaries of interactive entertainment. We are honored to bring the music to life and help millions of DISNEY fans experience the awards show like never before.”