Pandora's Ticketfly Nabs N.Y.'s Bowery Ballroom, Mercury Lounge
April 28, 2016 at 2:09 PM (PT)
PANDORA's TICKETFLY have nabbed two leading NEW YORK venues for their platform in the BOWERY BALLROOM and MERCURY LOUNGE.
The legendary BOWERY BALLROOM has been a perennial favorite among artists and fans since its founding nearly 20 years ago. The more intimate MERCURY LOUNGE has long been known as an indie rock tastemaker, credited with breaking THE STROKES, among other now-famous acts. Both venues are owned by influential music industry veteran MICHAEL SWIER, also a co-founder of the concert promoter THE BOWERY PRESENTS.
Said SWIER: "TICKETFLY has impressed me for many years. Their constant pursuit of identifying better ways to sell and purchase tickets is stunning, and their platform is incredibly user-friendly for my staff as well as the fans. Plus, I love TICKETFLY's indie sensibility; it's a great match for BOWERY BALLROOM and MERCURY LOUNGE's place in this world, and moving forward in tandem will be effortless."
As part of the PANDORA-TICKETFLY marketing program, tickets to events at both venues will be surfaced on PANDORA to listeners in the NEW YORK area who have expressed interest in acts scheduled to appear at the venues. BOWERY BALLROOM and MERCURY LOUNGE custom stations featuring upcoming acts are available to stream on PANDORA starting today.
Commented TICKETFLY co-founder/CEO ANDREW DRESKIN: "BOWERY BALLROOM and MERCURY LOUNGE are two of the best clubs in the country. I am thrilled to welcome them to the TICKETFLY family. This is a great illustration of how the PANDORA-TICKETFLY combination is changing the live events landscape. The ability to reach a massive audience with laser precision is resonating with venues and promoters everywhere."
Added PANDORA founder/CEO TIM WESTERGREN: "Every artist knows the BOWERY BALLROOM and MERCURY LOUNGE are sacred ground. But what makes or breaks any live show is the connection between artist and fans. This is precisely why we're changing the game. For every artist walking on stage, we'll help pack that room with fans who love their music."
Tickets to both venues go on sale with TICKETFLY starting SUNDAY, MAY 1st on ticketfly.com.