CBS Radio Names Kenetta Bailey SVP/Marketing
May 2, 2016 at 10:34 AM (PT)
CBS RADIO has appointed KENETTA BAILEY SVP/Marketing, starting MONDAY, MAY 16th. Most recently owner of her own consultancy firm, KB CONSULTING, BAILEY will be responsible for the marketing and brand positioning of CBS RADIO and its portfolio of 117 over-the-air stations and suite of digital products. Additionally, she will provide B2B marketing support and work with the division’s Market Managers and station management to develop and coordinate strategy for their local marketing efforts.
“I’m thrilled to welcome KENETTA to our leadership team and look forward to introducing her creative energy and brand expertise into everything we do,” CBS RADIO Pres. ANDRE FERNANDEZ said. “We have a tremendous opportunity to expand the strength of our brands locally and nationwide, as well as define our long range position in the marketplace. I know KENETTA will play an instrumental role in the telling of our story to the industry.”