JacoBlog To Radio: Enough Of The Pity Party ... Start Flexing Your Muscles
May 2, 2016 at 11:58 AM (PT)
In the latest post on JACOBLOG, JACOBS MEDIA Founder FRED JACOBS points out SIRIUSXM CEO JIM MEYER describing radio as the "800-pound gorilla' to describe the heft and enormity that is broadcast radio. He proceeds to contrast that with radio's perpetual tendency to bad-mouth itself.
"Does radio have issues it must overcome in order to slow down what MEYER refers to as “a proverbial ice cube melting in ALASKA?” he wrote. "Most definitely, and it’s a long list, ranging from the crying need for more research, innovation and creativity, a strong commitment to podcasts, the lack of a car strategy, the digital radio conundrum, and an often bloated commercial load. But every industry has its strengths and weaknesses, and in that context, radio is no different. All of AM/FM’s competitors would love to have its foundation of reach and revenue.
"Leaders walk with a certain swagger –- something that’s often been in short supply," JACOBS continues. "And it sure doesn’t feel like a winning atmosphere in the “Radio Locker Room.” At times, the industry’s defensiveness and lack of transparency only serve to encourage its competitors, while causing its naysayers to claim that radio’s corporate honchos are in denial.
"Proactivity, creativity, and leadership are what’s needed if radio is to maintain its gorilla status. So is admitting that not everything is perfect, there are problems to solve, and radio has work to do."
Read the entire post here.