Cox Media Group Seeks Social Media Analyst
May 2, 2016 at 12:53 PM (PT)
COX MEDIA GROUP is looking to fill the position of Social Media Analyst in its ATLANTA headquarters. The right person for the job will be a subject matter expert and thought leader for social analytics and performance focusing on the company’s radio properties. This candidate will report to the Manager, Social Analytics, and will be a part of the Analytics and Insights team. This individual will be working daily with radio stations, talent and leadership to providing insights and training around social media platforms.
The job requires the developing, managing and distributing of data and insights to drive business decisions at both a station and division level via regular and ad-hoc reporting, including statistical calculations, graphical representations, and written analyses utilizing various sources of social media data and data visualization tools.
The individual is required to create relationships with web producers and station talent to get them engaged in social publishing and finding their social voice.
The job is to regularly communicate (daily, weekly, monthly) the progress of social activity and clearly articulate findings to a wide variety of audiences with varying degrees of social and analytics knowledge.
The hired person will train individuals and teams on how to use and best take advantage of various social monitoring/measurement tools and demonstrate how the tools can make an impact on the organization.
Other responsibilities include troubleshooting problems with social tools – both in data collection and customer usage of the toolset; stay current with the latest social media developments and trends and constantly look for ways to leverage social to improve and grow CMG audience engagement.
Also, liaise with other CMG departments, such as research, to provide insights about the social activities of the company's brands and consumers.
Properly manage expectations of end users with respect to training and reporting deliverables, while working closely with the Digital Analyst, Radio on the Platform Analytics team to synthesize digital traffic data and social audience data into clear, concise, and actionable reports that can be used to help CMG’s radio stations grow, engage, and maintain digital audiences.
To apply for this job, go here.