Starbucks Previewing Corinne Bailey Rae’s New Album
May 4, 2016 at 10:07 AM (PT)
STARBUCKS COFFEE COMPANY has announced its first-ever, exclusive preview of a studio album in STARBUCKS stores, which will be played overhead more than a week ahead of its official release. Starting TODAY, STARBUCKS customers will be the first to hear the latest album from GRAMMY award winner CORINNE BAILEY RAE, The Heart Speaks in Whispers, in its entirety at more than 7,500 participating U.S. company-operated stores.
“Sharing CORINNE’s album first in STARBUCKS stores is a proud moment for us. We’ve been big fans of her music ever since carrying her first album in our stores 10 years ago and are so excited she chose our stores to preview The Heart Speaks in Whispers.” said GINA WOODS, VP/STARBUCKS Entertainment. “Our music platform, which connects our thousands of stores and millions of STARBUCKS listeners, gives artists a significant opportunity to reach customers who are just as passionate about music as we are.”
“STARBUCKS has always been a place to connect with people and be inspired. I’ve written there, held meetings and sat back and people watched, which is one of my favorite things to do,” said RAE. “From the beginning STARBUCKS has given artists a platform to be discovered and enjoyed. So many people came to my first album from hearing it in STARBUCKS and they have supported me right from the start. I’m excited to give millions of STARBUCKS customers an exclusive preview of my brand new album. I love this record and hope you have time to take a moment to enjoy it."
This collaboration is the first of several featured artists the company has planned as they look for unique ways to share new and emerging artist content with customers.