This Week's Merge: Facebook Wants To Replace Morning Shows
May 11, 2016 at 3:57 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "FACEBOOK announced it has teamed up with ad agency, DigitasLBi, to create a mobile morning show to livestream on the social platform. The show is expected to be called 'Rise And Shine' and will include local weather and segments like exercise, recipes and more.
But unlike traditional morning shows where it's typically our content first and advertisers brand around us - 'Rise And Shine' will be a show using talent to create content customized to both the audience and advertisers' needs.
"The show will be shaped by what brands get involved.
"Clearly this is a move to separate them from traditional advertising (us). They are distancing themselves from 'interruptive-style advertising,' and creating a more native, product placement feel.
"And before your cynical nature dismisses the idea, it might just work."
Read more in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.