ONErpm, YouTube Launch Free Distribution Service For Artists
May 11, 2016 at 12:39 PM (PT)
ONErpm (ONE REVOLUTION PEOPLE'S MUSIC), a leading digital music distributor, and YOUTUBE MULTI-CHANNEL NETWORK (MCN), have completely eliminated any upfront costs to their global distribution platform, allowing any content owner to have their music published on the world’s major music platforms, including APPLE MUSIC, SPOTIFY and YOUTUBE, for free.
ONErpm looks to open doors for artists while supporting the overall shift to streaming business models. By reducing barriers to distribution, more content is available to consumers, contributing to overall market growth. ONErpm provides marketing solutions to empower content owners, while its platform serves as a powerful A&R tool to discover and promote promising new talent.
ONErpm previously enabled free distribution to a few stores as a test run during the past 15 months and has achieved very positive results. It has expanded marketing efforts on those same platforms to increase visibility for their artists and new releases. As a result, just on streaming alone, ONErpm witnessed nearly a 30% month-to-month growth for the past 15 consecutive months.
ONErpm’s strong performance on YOUTUBE also factored into the decision. Since working with YOUTUBE in early 2013 as a CERTIFIED PARTNER, ONErpm has experienced marked growth on the video-sharing platform and now generates over 2 billion plays per month. In addition to rights management services, ONErpm works with YOUTUBE channels to grow their audiences and on average, channels in the ONErpm network doubled their number of subscribers in 2015. Today, ONErpm is one of YOUTUBE’s largest MULTI CHANNEL NETWORKS (MCNs) with a subscriber base of 50 million.
ONErpm CEO EMMANUEL ZUNZ commented: “With free distribution ONErpm has completely shifted its focus to marketing artists and their releases to help them expand their audiences and poise them for long term success. ONErpm’s incentives are 100% aligned with our clients so that together with our content owners and our partner platforms we can build a stronger future for music.”