Westwood One Offers Presentation On How Radio Reaches Voters
May 11, 2016 at 12:44 PM (PT)
WESTWOOD ONE's Insights team has posted a report advising political clients on how to reach voters with radio.
The study is presented in a 31-page deck with statistics on radio's reach with politically-minded Americans and which formats work best for which parties, and with a "political radio format planner, ”among many other features.
See the presentation here: