Alicia Gehring Named Head Of Media At White64
May 12, 2016 at 6:49 AM (PT)
Marketing services agency WHITE64 has named ALICIA GEHRING as VP/Media Strategy.
In making the announcement, WHITE64 Chairman-CEO Matt White said that in her new role Gehring will oversee all aspects of traditional and digital media planning and buying operations for the full-service agency, including programmatic, OTT, social, SEM, and SEO.
“We’re thrilled to welcome ALICIA back to WHITE64,” said Chairman/CEO MATT WHITE. “She’s what I call a boomerang employee, and we’re very fortunate that she’s decided to bring her extensive skills and professionalism back to us to lead our media department, which has become an increasingly integral part of our agency over the past several years.”
GEHRING replaces former VP/Media Strategy JACQUI HANNIGAN, who left the agency in APRIL.