Media Monitors: Political Ad Buying Slows
May 16, 2016 at 2:04 PM (PT)
Commerical spending on radio by both parties for the period from MAY 6th to 15th has been slowing, according to MEDIA MONITORS.
With the media saturation on the REPUBLICAN presumptive nominee and constant updates on what the two DEMOCRATIC candidates have said about each other, radio campaigns seem to have become an afterthought.
In the last 10 days, HILLARY CLINTON’s campaign ran just 81 spots in the 82 markets monitored, while BERNIE SANDERS’ camp aired only 29 ads.
REPUBLICAN shoo-in DONALD TRUMP, who is on TV constantly and the subject of every radio talk show, ran just two spots.
Another sign that the air is out of the Dump TRUMP campaign, there were no “Against” negative ads run in the last 10 days.
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