WBAA-A/West Lafayette, IN To Drop 'This American Life,' Citing Pandora Streaming
May 17, 2016 at 4:42 AM (PT)
An INDIANA public radio station is dropping PRX and WBEZ/CHICAGO's "THIS AMERICAN LIFE," and the station's GM says it's because the show is now available at PANDORA.
CURRENT.ORG reports that PURDUE UNIVERSITY News-Talk WBAA-A/WEST LAFAYETTE, IN will drop the show in AUGUST, and GM MIKE SAVAGE said in a LINKEDIN post that while a variety of factors were involved, the show's streaming on PANDORA "really stood out." “For a program that got its start on public radio and had some of the best on-air fundraising messages for listeners where IRA GLASS says he is volunteering his time because he believes in the mission of public broadcasting, the move by THIS AMERICAN LIFE to PANDORA is disingenuous at best,” SAVAGE added.
GLASS responded to CURRENT that the revenue from PANDORA brings a benefit to public radio "because what we’re doing is we’re investing that money in better programming.... There are things that we would not be able to afford to do that we’re using this money for. That’s the benefit to the system.” He added that distributing the show on digital platforms has not diminished the show's broadcast radio audience but instead "we're just adding audience... we're adding to the number of people who are hearing public radio content by offering it on these other platforms."