Songfreedom Acquires, Bundles And Sells Sync Rights For Videographers, Independent Users
May 17, 2016 at 2:11 PM (PT)
Synch licensing company SONGFREEDOM is offering soundtrack possibilities for videographers, photographers and independent cinematographers, by including legally licensed hits.
CEO MATT THOMPSON, who started the company in 2010, commented: “We scoop up the rights to thousands of songs and make it possible for everyday people to use the music without any hassle, and it’s all available with a single click online. Rights owners have been very gracious to try our little experiment, and it’s paying off big-time for everyone.”
SONGFREEDOM has offered pre-cleared sync licenses from labels like UMG, SONY and WMG; and large publishers like UMPG, SONY/ATV, WARNER/CHAPPELL, KOBALT, BMG, DISNEY, DOWNTOWN and ROUNDHILL for as little at $59.99 for one-time use.
SONGFREEDOM offers "found" royalties for songwriters and their co-owners by securing licenses for smaller-budget productions, with pay-outs in the millions.
THOMPSON got the idea to start SONGFREEDOM when a buddy shooting a wedding tried to brave the process of acquiring rights to use a song. He couldn’t get a response from a record label — not that he could have afforded the licensing costs anyway.
“Videographers’ options were either to use really awful, royalty-free, 1980s keyboard music legally or to use something that sounds good illegally,” explained THOMPSON. “For every single usage, you had to get permission from every label, their artist, as well as every publisher and their writers (of which there could be several). Everyone had to agree if the money was right for the use. Instead, we negotiate a set of rights for a nominal fee, as long as the music is used for specified purposes.”
SONGFREEDOM's growth has coincided with customers learning to use a larger range of technological options. One in three weddings now uses a professional videographer. Fans want their favorite music in videos about life experiences like weddings, holidays, sporting events, church events, sweet 16 parties, and bar and bat mitzvahs. SONGFREEDOM helps them accomplish that at a reasonable cost.
At the same time, TV networks, filmmakers, and advertisers have now jumped in with sync and music supervision requests. Songs licensed by SONGFREEDOM can be found in ads for companies like NIKE, BUDWEISTER, MILLER-COORS, DISNEY and MICROSOFT.
SONGFREEDOM’s curation by real humans and content from all over the world is combined with a commitment to customer service. Playlists recommending tracks (by genre, mood, tempo, artist, instrumentation, and more make it easy for users at all proficiency levels to plug in simple parameters and find what they’re looking for. Mainstream, indie, and production music are presented as a straightforward digest of the massive content available.