Westwood One, Veritone Media Ink Deal For In-Game Ad Analytics, Verification
May 18, 2016 at 5:12 AM (PT)
WESTWOOD ONE has inked a deal for VERITONE MEDIA to provide measurement and verification for ads during play-by-play sports coverage. VERITONE's "Cognitive Media Platform" will feed almost-real-time audience and content analytics to the syndicator.
VERITONE President RYAN STEELBERG said, "WESTWOOD ONE is one of the leading audio content syndication networks in the country, enabling advertisers to connect with 245 million people each week. This partnership will enable its team to better serve its advertisers and agencies".
WESTWOOD ONE COO CHARLES STEINHAUER added, "The audio live read commercial and personality endorsement generates stunning ROI and sales lift. Providing our clients with rapid and high quality verification of their native ad units has been a challenge. VERITONE MEDIA's platform solves this issue; enabling our advertisers to monitor their campaigns, in near-real-time, to ensure their messages are being delivered."