Tracy Johnson Webinar: How To Hook Radio Listeners
May 20, 2016 at 11:36 AM (PT)
TRACY JOHNSON, President/CEO of TRACY JOHNSON MEDIA GROUP, is offering a live webinar, "It's All About The Hook," which will give tips on "winning radio listeners with better opening lines."
The live session is scheduled for TUESDAY, MAY 31st at 10a (PT)/1p (ET) for 30 minutes, plus a Q&A. Register here.
Some of the things JOHNSON will be discussing include::
• Why strong hooks are more important than great content.
• The 7 keys to a hook that gains and keeps listeners.
• Examples of strong hooks, and weak ones.
• How personal stories go from self-absorbed to listener-based, just by adjusting the opening line.
• Hooking lessons for air personalities from print, television, movies, blogs, social media and music.
• When and how to hook listeners in new, creative ways.