WSAN (Fox Sports 1470)/Allentown To Flip To ESPN Deportes Radio
May 23, 2016 at 11:10 AM (PT)
iHEARTMEDIA Sports WSAN-A (FOX SPORTS 1470)/ALLENTOWN, PA is flipping to Spanish Sports as 1470 ESPN DEPORTES on THURSDAY (5/26). The station will carry the national ESPN DEPORTES RADIO lineup as well as PHILADELPHIA PHILLIES and EAGLES play-by-play.
“We are excited to welcome 1470 ESPN DEPORTES and bring 24/7 sports programming to our Spanish-speaking listeners,” said market SVP/Programming CRAIG STEVENS. “The launch of 1470 ESPN DEPORTES offers a unique listening opportunity for local sports fans while providing advertisers and marketers with a great way to connect with a Hispanic audience.”
“ESPN DEPORTES is committed to continue expanding its offerings to U.S. Hispanic sports fans across the U.S., and the new 1470 AM is a result of these efforts,” said ESPN DEPORTES Sr. Dir. of Business Integrations JIM ROBERTS. “We are thrilled to bring ALLENTOWN and BETHLEHEM radio listeners the best of sports news, events and commentary that are relevant and in their preferred language, while providing a unique opportunity for advertisers to reach the growing local Hispanic sports fans.”