Steve Goldstein Traces Tom Leykis' Post-AM/FM Success
May 23, 2016 at 3:40 PM (PT)
In his latest AM/FM/Podcast, STEVE GOLDSTEIN traces the evolution of longtime Talk host TOM LEYKIS, who was one of the first radio personalities to wade into the online and podcast environment in its early days.
"In 2009, even though he had a sizeable following on a station in LOS ANGELES, the station was failing, and so LEYKIS, along with ADAM CAROLLA, DANNY BONADUCE and others found themselves without shows," GOLDSTEIN wrote. "TOM knew the radio landscape was changing. He understood getting back on the air in an age of cutbacks and consolidation might be difficult.
"He also knew he had assets including good market familiarity, a loyal core audience and a database with over 10,000 names," he continued. "Streaming was a nascent business back then, but sitting at his kitchen table, LEYKIS did his homework and started mapping his own business plan using streamed audio, on-demand audio, apps and social media to continue his show without the benefit of a transmitter."
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