Podtrac Launches Monthly Podcast Industry Audience Rankings
May 24, 2016 at 7:08 AM (PT)
PODTRAC has released the first monthly report of podcast network numbers, showing the top 10 podcast publishers in unique audience and global unique downloads. The reports will rank publishers -- not ad networks and not noncommercial podcasters -- opting in and using PODTRAC's Podcast Measurement System.
For APRIL 2016, the PODTRAC Podcast Industry Audience Rankings for U.S. audience are led by NPR, reaching 7,239,000 U.S. uniques and serving up 61,771,000 unique downloads. The rest of the top 10, ranked by U.S. unique monthly audience, are WBEZ/CHICAGO's THIS AMERICAN LIFE/SERIAL, WNYC STUDIOS, HOWSTUFFWORKS, CBS, LEO LAPORTE's TWiT, THE MOTH, ROMAN MARS, WBUR/BOSTON, and NERDIST INDUSTRIES.
See the top 10 numbers by clicking here.
PODTRAC has also announced that it is splitting its audience measurement/analytics and ad sales functions into separate divisions, with PODTRAC continuing to offer numbers and the new AUTHENTIC as the ad sales firm.