Jacobs Media Asks: How Are Your Ratings?
May 31, 2016 at 4:34 AM (PT)
JACOBS MEDIA Founder/Pres. FRED JACOBS takes to the company blog to write, "It started out a FACEBOOK post from LORI LEWIS, a true 'letting your hair down moment' about the vulnerabilities of being a PD. And from there, ALL ACCESS columnist PERRY MICHAEL SIMON picked up the ball, and wrote a great column about the trials and tribulations of programming a radio station. It was aptly titled, 'Darkness Before The Dawn.' Everyone who has ever sat behind the PD desk – from KEVIN WEATHERLY to SCOTT SHANNON to RICK CUMMINGS – could relate to LORI and PERRY’s thoughts.
"So I hope neither of them will think I’m piling on with today’s blog post, but it hit home for me because I actually spent time over the MEMORIAL DAY WEEKEND cleaning out old files and boxes from the 'good old radio days.'
"And I came across this note from ALAN BURNS. We were each programming ABC-owned radio stations back then; him at Q107 in D.C., and me here at WRIF in DETROIT. I was experiencing one of those ratings valleys, and began to question everything."
Check out the full post here.