This Week's Merge: Generation Z Is Here – Are You Ready For Them?
June 1, 2016 at 3:57 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "Finding your way on platforms, like SNAPCHAT, is a great way to build on the believability that your traditional brand can also be a true social brand. The audience gives you credit for recognizing their preferred platform, especially if you’re entertaining and acknowledging them.
"But they can also turn on you if you look out of touch. (And looking out of touch is pretty easy these days if we’re not keeping up.)
"One way to keep up with those true digital/social natives called “Generation Z” (pretty much everyone under 20), is to make sure you have an open line of communication.
"Listening to them is one of the keys to the long term health of any brand.
"So I wanted to share a recent piece from THE WASHINGTON POST titled, 'What's a tbh?'"
Read more in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.