Country Radio Hall Of Fame Inductee Kerby Confer Tackles '10 Questions'
June 3, 2016 at 1:46 PM (PT)
“I think iHEART and CUMULUS were built on a business model dictated by WALL STREET, but the public didn't care about that business model. The public didn't give a rat's ass that you have eight radio stations in a market. They just wanna know, is this one filling my needs? And as they cookie-cuttered them, they made radio into utility, like a light switch. You turn it on, and you don't think about it; it's just something to have on, and that's the disservice they did to radio.”
That’s 2016 COUNTRY RADIO HALL OF FAME inductee KERBY CONFER, longtime station owner with FOREVER BROADCASTING, commenting on the precarious state of large radio companies. See more of his thoughts on the business, and learn about his radio journey that lead him to the HALL OF FAME by reading the entire Q&A here.