Prominent IP Attorney Ron Bienstock To Lead NAMM Roundtables
June 8, 2016 at 1:37 PM (PT)
Noted intellectual property attorney RONALD S. "RON" BIENSTOCK, a partner at SCARINCI HOLLENBECK and co-chair of both the firm's Entertainment, Media and Sports Group, and its Intellectual Property Group, will lead two roundtable discussions at the summer conference of the NATIONAL ASSOCIATION OF MUSIC MERCHANTS (NAMM), being held at NASHVILLE's MUSIC CITY CENTER from JUNE 23rd through 25th. The event showcases the biggest ideas and best practices for the retail music industry, covering marketing, store design, websites, music lessons, customer experience and finance.
BIENSTOCK will lead two roundtable discussions: Product Configuration Trademarks (on JUNE 23rd), and Copyright, Artists and Music Publishing (on JUNE 24th).
At the Product Configuration Trademarks session, BIENSTOCK will discuss the trademark process for protecting intellectual property, such as guitars. "Trademarks and product configurations are definitely a hot topic," he said. "Guitar headstocks, body shapes, and generally the 'shape of things' in the music industry has changed so much in the past five years that it's essential to stay on top of what's going on."
BIENSTOCK gained prominence in this area after his unprecedented trademark opposition victory against FENDER MUSICAL INSTRUMENTS. In that matter, BIENSTOCK represented 17 guitar manufacturers in a trademark opposition proceeding against FENDER, successfully arguing that FENDER should not be allowed trademark registrations for three guitar and bass body shapes.
At the roundtable discussion for Copyright, Artists and Music Publishing, participants will learn the basics of the music publishing industry. BIENSTOCK will lead a discussion on pressing copyright issues, including licensing and royalty agreements, facing musicians today.
As he explained, "Copyright, artists, and music publishing have always been hot topics, and this has evolved even further with so many artists putting out their own products across the country. So many NAMM members are musicians themselves, along with their customers, and they really crave the right information."